We all know impressions count when you’re in business, and the first ones may count the most. Usually we think of ourselves when we’re thinking about first impressions, but the physical look of your business gives a first impression too. Here’s where an attractive and functional reception area can make your business stand out from the competition.
If you think about it, a reception area or lobby is essentially a business card. It represents what a company does and should deliver that message in a straight-forward, appealing and welcoming way. The reception space is the arrival point for new clients, repeat customers, prospective employees – and let’s not forget your all-important staff members!
Eye-pleasing color schemes coordinated with your branding, business-appropriate wall art and comfortable furniture are all key elements of an attractive reception space, as is the desk itself. After all, here is where many of the most important daily tasks are carried out – from greeting clients, phone coverage, mail/package delivery, and much more. The reception desk should be designed to accommodate multiple tasks, since front office personnel typically wear many hats.
The reception desk should also have the ability to support whatever desktop equipment (phones, fax machine, printer) is necessary. In terms of material and style, today’s reception desks come in wood, glass and steel and in a variety of shapes, including square, rectangular and semi-circle, which makes it even easier to ensure that the furniture you choose reflects your organization.
A reception area that couples style with function is much more than a welcoming mat – it’s where new business relationships can begin, and existing ones maintained for the long run.